Monthly ArchivesJuly 2014

How to Use Print Media with Online Advertising

Advertising is about reaching your target audience and becoming creative enough to retain their attention when you do. Successful companies put time, effort, money and creativity into their advertising. The combination of online advertising and print media is geared towards providing a full sensory experience. Online advertising can provide audio and video, creative print media provides a tactile and visual experiences for the customer. Print media can also drive traffic to online channels such as websites and social media platforms. Here are ways to effectively combine online media and printed materials. QR Codes A QR (Quick Response) Code works similar to barcode. These images when scanned can direct your customers to your website or to any landing page that you ...

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