Monthly ArchivesFebruary 2015

Having a print job done involves communication between the client, designer, the print management company and the printer. To ensure that the leaflet, flyer, poster or brochure or any other type of print material is done properly, printing terms are employed. These terms communicate what is desired in the design process and the outcome. This makes it essential for everyone involved in the printing process to learn these terms and their definitions. Accordion fold – two or more parallel folds which open like an accordion. Banner – a large headline or title that extends across the full page width. Bleed – text or pictures that extend beyond the trim marks on a page. Character count – number of characters in ...

For years gone by most companies in order to sell products and gain brand recognition have turned to printed media to help build those lasting memories. Print media has helped many companies present products to their clients as well as highlight benefits, and deliver quality messages, along with consumers holding the message in their hands. Many consumers still like the feel of paper in their hands and it can be a powerful way to send out a message. Businesses in various industries use leaflets, posters, pamphlets, brochures and other unique printed items to capture their customer’s attention. Here are a few tips that you can use so that you too, can sell using printed materials. Direct mail One of the ...