2014 | PDW GLOBAL

Designing for Print: The Pre Flight Checklist Designers Should Know

One of the main differences in designing a web page and designing for print is that errors on a web page can be corrected for little or no cost but a colour issue or a spelling mistake on a printed page will mean a complete reprint. Without proper precaution, your design may look right on your monitor but the result on the printed material can be a different story. There are many considerations when designing for offset printing. These considerations are there to help you get an error free finished product that aligns with you and or your client’s expectations. If you haven’t worked with a print shop before you’ll need to know how to best setup your design files ...

15 Things You Need to Know When Making a School Yearbook

High school yearbooks are now customary handouts at the end of the school year with student photos and captions. With yearbooks there are two types: the impressively designed ones that students will cherish for years to come and the ones that should end up in a box, never to be opened again. Putting a good yearbook together needs creativity and a lot of attention to detail. A yearbook has a lot of elements included and we have put together a list of essentials for you to make sure you end up with a final product to be proud of. Content 1. Talkative pictures. Pictures are among the first things people look for when opening a yearbook. They are the most ...

Advertising and Marketing: Print Media is Alive and Well

It is true that social media and other forms of online content are a big portion of how we receive information. Everyone has access to various social media platforms on their computers and mobile devices. This is why it was easy to speculate that print is dead as we now tend to find our information, entertainment and advertising on our glaring screens. Amidst the popularity of social media, we still receive brochures, catalogs, newspapers, magazines and other forms of printed media. Companies such as National Geographic, Vice and Vogue are among those who understand the importance of having a presence online and offline. In print, companies are able to maximize their information transferring opportunity without the distraction of other advertisements. ...

Printing in China a first hand experience by Ben Cribb

Welcome to the first PDW Blog – hopefully this tells you a bit about how we work with our Chinese suppliers and the benefits we bring to the table when it comes to printed products The mistakes I made on my first trip to China About February 2007 One of my major clients asked me to see if I could source some of his printing requirements offshore, and what the savings might be. Having no experience in offshore procurement I simply went to the web and started a google search of printers in China. I introduced myself, via the web to about 20 what looked like respectable print factories in China and sent them some specifications for a book that ...