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10 Advantages of Warehousing your Print Products

Many companies now print their products in bulk and warehouse them to use them on demand. As companies fine tune their marketing processes and gain a better understanding of their annual marketing requirements, warehousing print products has become a common business function. These 10 advantages of warehousing your print products will change the way you look at your future marketing processes. 1. Cost The cost benefits of warehousing can be determined by looking at a couple of different factors. The first is what does it cost to warehouse boxes of your printed materials? In some cases you’ll find that a print company will take on your warehousing costs as a value add for printing in bulk or at very low ...

Maximising Your Offshore Printing

Outsourcing a print job to an offshore market like china isn’t the easiest thing to do though with the advancements in technology the global printing business offers businesses seeking that competitive edge a real opportunity. The advancements in warehousing, distribution, shipping logistics and the print technology all are providing businesses with real cost savings for any large scale printing jobs. Many of the worlds leading print providers are now stationed all over the world. With print capabilities now in China, Vietnam, Malaysia, and a number of other south-east asian markets printing is a highly competitive industry. Ok so when do you send a printing job offshore? 1. Decide what your print options are and which countries might suit your shipping ...

How to Choose a Print Provider

When choosing a print provider, you are looking for a company that does the job of bringing your message across through printed material. The amount of print providers in the market can make choosing a company to build a relationship with challenging. Here is a guide to choosing the best print provider for your print job. Reputation What customers say about a company is the most important gauge when it comes to deciding on a print provider. When a company has good reputation it means that they have consistently delivered their services to the satisfaction of their clients. When getting to know a company’s reputation, do not simply take their word for it. Here are some ways you can get ...

The History of Paper

Paper is an essential part of our daily routines at home, school or work. Today, paper is easy to come by and the technology has promoted its use by making it efficient and accessible. Paper has gone through a journey throughout the world that has given way to different technologies and techniques to develop it into the current forms it takes today. Early history of paper The Han dynasty is responsible for producing many great products by using the technology of the times to create the first paper. Perhaps one of the most celebrated and enduring products of this dynasty is paper. Before the invention of paper, documents were carved in bones or bamboo. Even though this was a common ...

How to Use Print Media with Online Advertising

Advertising is about reaching your target audience and becoming creative enough to retain their attention when you do. Successful companies put time, effort, money and creativity into their advertising. The combination of online advertising and print media is geared towards providing a full sensory experience. Online advertising can provide audio and video, creative print media provides a tactile and visual experiences for the customer. Print media can also drive traffic to online channels such as websites and social media platforms. Here are ways to effectively combine online media and printed materials. QR Codes A QR (Quick Response) Code works similar to barcode. These images when scanned can direct your customers to your website or to any landing page that you ...

Outsourcing Print to China

Printing is one of China’s strongest suits in the outsourcing industry. With technology that has grown so much in terms of sophistication, China is becoming a globally acknowledged leader when it comes to printing. Numerous companies have turned to China for their printing because of the ability of Chinese companies to deliver good results for a lower cost. Products such as leaflets, brochures, tissue boxes and even books are now printed in China because of the level of quality they have produced. Is it safe? Every business transaction, anywhere in the world, has its own list of cautions. This is true not just in printing but in any industry. It is important to choose a reputable company for your printing ...

Designing for Print: The Pre Flight Checklist Designers Should Know

One of the main differences in designing a web page and designing for print is that errors on a web page can be corrected for little or no cost but a colour issue or a spelling mistake on a printed page will mean a complete reprint. Without proper precaution, your design may look right on your monitor but the result on the printed material can be a different story. There are many considerations when designing for offset printing. These considerations are there to help you get an error free finished product that aligns with you and or your client’s expectations. If you haven’t worked with a print shop before you’ll need to know how to best setup your design files ...

15 Things You Need to Know When Making a School Yearbook

High school yearbooks are now customary handouts at the end of the school year with student photos and captions. With yearbooks there are two types: the impressively designed ones that students will cherish for years to come and the ones that should end up in a box, never to be opened again. Putting a good yearbook together needs creativity and a lot of attention to detail. A yearbook has a lot of elements included and we have put together a list of essentials for you to make sure you end up with a final product to be proud of. Content 1. Talkative pictures. Pictures are among the first things people look for when opening a yearbook. They are the most ...

Advertising and Marketing: Print Media is Alive and Well

It is true that social media and other forms of online content are a big portion of how we receive information. Everyone has access to various social media platforms on their computers and mobile devices. This is why it was easy to speculate that print is dead as we now tend to find our information, entertainment and advertising on our glaring screens. Amidst the popularity of social media, we still receive brochures, catalogs, newspapers, magazines and other forms of printed media. Companies such as National Geographic, Vice and Vogue are among those who understand the importance of having a presence online and offline. In print, companies are able to maximize their information transferring opportunity without the distraction of other advertisements. ...

Printing in China a first hand experience by Ben Cribb

Welcome to the first PDW Blog – hopefully this tells you a bit about how we work with our Chinese suppliers and the benefits we bring to the table when it comes to printed products The mistakes I made on my first trip to China About February 2007 One of my major clients asked me to see if I could source some of his printing requirements offshore, and what the savings might be. Having no experience in offshore procurement I simply went to the web and started a google search of printers in China. I introduced myself, via the web to about 20 what looked like respectable print factories in China and sent them some specifications for a book that ...

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