Yearly Archives2014

Pantone has announced its colour of the year for 2015: Marsala.  The colour is named after Marsala, the fortified wine that is produced in Marsala City in Italy. The wine, much like the colour is strong yet sweet and hearty. What is Pantone?  Pantone developed the Pantone Matching System or PMS. This system is used all over the world. PMS standardizes colours so different manufacturers from different locations can refer to one system to make sure they are working with the same colour even if they do not have direct contact with each other. Put simply, if a code is given to a printer in Australia and the same to a printer to China, the colours on the end product ...

A colour scheme is a range of colours that are used in designing for different media. For businesses, colour schemes are necessary to establish branding. Colours have long been used to evoke emotion and to inspire identity. The colour you choose for your brand affects how your clients see you and interact with your products. Common brand colours and their meanings. Blue Blue is one of the most popular colours for both men and women. This colour which is also the colour of the sky and sea is often associated with calm and security. Blue is often used by financial institutions because it signifies being trustworthy, fiscally responsible and dependable. Red If you want to draw attention, use the colour ...

Colour is one of the most effective marketing tools. Brands use colours to inspire emotions and are effective in making sure their products are recognizable by their customers. Here are the colours brands use throughout the world. Image source: unknown

Managing a print project can be overwhelming for individuals or businesses. At first thought it may seem somewhat easy, you call a few print shops, they send a few quotes and you select the one you think meets your needs, right? If you’re printing 1000 flyers or a set of business cards then it may not be that difficult a task. When you’re printing a 128 pg perfect bound book, or you’re printing the latest pocket folder series and stationery options, or you’re designing a new print piece for packaging a new product, you should consider using a print management company to help. Most of the time, a print management company will get you the best results as they go ...

Many companies now print their products in bulk and warehouse them to use them on demand. As companies fine tune their marketing processes and gain a better understanding of their annual marketing requirements, warehousing print products has become a common business function. These 10 advantages of warehousing your print products will change the way you look at your future marketing processes. 1. Cost The cost benefits of warehousing can be determined by looking at a couple of different factors. The first is what does it cost to warehouse boxes of your printed materials? In some cases you’ll find that a print company will take on your warehousing costs as a value add for printing in bulk or at very low ...

Outsourcing a print job to an offshore market like china isn’t the easiest thing to do though with the advancements in technology the global printing business offers businesses seeking that competitive edge a real opportunity. The advancements in warehousing, distribution, shipping logistics and the print technology all are providing businesses with real cost savings for any large scale printing jobs. Many of the worlds leading print providers are now stationed all over the world. With print capabilities now in China, Vietnam, Malaysia, and a number of other south-east asian markets printing is a highly competitive industry. Ok so when do you send a printing job offshore? 1. Decide what your print options are and which countries might suit your shipping ...

Paper is an essential part of our daily routines at home, school or work. Today, paper is easy to come by and the technology has promoted its use by making it efficient and accessible. Paper has gone through a journey throughout the world that has given way to different technologies and techniques to develop it into the current forms it takes today. Early history of paper The Han dynasty is responsible for producing many great products by using the technology of the times to create the first paper. Perhaps one of the most celebrated and enduring products of this dynasty is paper. Before the invention of paper, documents were carved in bones or bamboo. Even though this was a common ...